A full stack designer - based in Israel, focused on real people and how they use digital products.
I have been working as a UI/UX designer since 2010, with clients in both the Israeli and global markets as a full-stack designer & maker. I actively mentor participants in the Israeli startup designers program, sharing my expertise to guide and support emerging talents in the startup design scene. Throughout my career, I have worked with a variety of companies, including startups, SMBs, and international corporations. I have joined teams and squads as both a product designer and an industry leader, helping to enhance their ideas and digital products. My passion for technology, science and engineering goes beyond my design skills and involves a deep understanding and practice of software engineering, product development and ideation. Building user communities and tech evangelism. I lead a local community of thousands of IoT makers, software developers, and tech enthusiasts. I organize meetups, workshops, and webinars. I connect PCB designers with factories and handle logistics for electronic parts. I also bring GitHub projects to life for the global makers' community.
Earth Force builds the sensors and software behind landscape-scale forest fuel treatment — work that has always been limited by manually painting trees and flagging boundaries by hand. I lead design across two products. Guide is the in-cabin tablet operators work from, giving live maps, alerts and tree-level guidance that keep a crew inside the prescription and the project boundary while the machine is moving. Alongside it I design the internal platform the operations team runs on, covering hardware asset management and the workflows that get equipment into the field and back. I own the design system behind both and work with engineering from requirements through to shipped screens.
As a senior designer, I held key responsibility for overseeing the usability and design elements of the company's core product and complementary mobile apps. Working closely with the head of the smart farm department, I helped shape the flagship product's user experience and visual aesthetics.
In this role, I collaborated with computer researchers and peers worldwide, focusing on pioneering AI technologies in the domains of Augmented Reality (AR), Object Detection and Recognition, Video Analysis, and Language Detection. As part of this collaborative effort, I took on a multifaceted role, leading the User Experience (UX) and User Interface (UI) design processes from the early stages of technological research and development all the way through to productization at a corporate level.
Leading UX and UI flows, in charge of GUI, Prototyping and designing the next generation cyber security and Intelligence surveillance tools.
UX and UI designer for company's professional training service app. Designing user onboarding flows, user training and educational processes.
UX and UI designer of the product.
UX and UI for the company's multi language website and the HR recruitment website.
Head of UX and UI. Leading the company's visual strategy.
Leading user onboarding processes, user flows and user interactions within the web app
Drop me a line at:
hi(a)philip.sl